
Interspire Email Marketer All in One Email Marketing Software
by Alex Madison and Lisa Harmon - Email newsletters serve as a relevant form of communication in nearly every industry. With such a range, it's a bit tricky to name best practices for all. That said, we've compiled some creative and strategic considerations for using email newsletters effectively, including examples from successful brands across a number of verticals.
by R. J. Talyor - You get it. Email needs to be relevant, timely, and personalized, and it has to arrive in the inbox—not the spam folder. When an email renders, it should load images perfectly, guide the eye through stunning, effective design that drives subscribers to convert—download, purchase, whatever. But effective one-to-one marketing is more than just email.
Sometimes we all sit down in front of the computer monitor getting ready to create an email marketing campaign and we're stuck. We don't know where to begin but we know we need to, because every time we write about something interesting, we end up reminding our customers why they liked us in the first place. I've written about writer's block before, but I thought more ideas would be great to get those creative juices flowing.
by Dave Lewis - Email marketing continues to be the most cost-effective strategy for building and maintaining relationships with customers. According to the Direct Marketing Association, email returned $45.06 for every dollar spent on it in 2008. ROI is undoubtedly an important consideration, but dialing up the frequency of emails may be the wrong way to go if your objective is to retain subscribers and optimize deliverability and effectiveness.
By Justin Khoo - For some time it felt as if e-mail had been left behind by the innovation bandwagon. While its online brethren like banners and search adopted new capabilities, e-mail seemed to remain stuck in the past.