The E-mail Safelist Scam
- By Ryan Smith
- Published 05/4/2008
- Email Marketing Tips
Emailing to a list is considered the best way to get fast results in any marketing campaign. Unfortunately for the Internet Marketer, this can also lead to lawsuits if one is not careful. To most, the obvious solution is to join a marketing safelist and promote to it.
Safelists promote the hype that each member will earn thousands by submitting to their safelist. They continue the hype by promoting to the unwary that their ads will be seen and their sites visited. Certain types of sites like this can only marginally come close to making any sort of guarantee of visitors. These types of safelist operate a credit based system that awards viewers credits when they visit other member sites. Once they reach a certain credit threshold they, in turn, can send out their own message.
The other version of this site does not offer credits, but only says that you won't be accused of spamming by other members in the safelist. In both cases, the member must have a valid e-mail account to stay a member.
The two main problems arising from this type of scam come from the sheer volume of e-mails coming to the member's e-mail box. Many e-mail box services will simply start filtering them out, thus eliminating any possibility of them being viewed. The second comes from the fact that noone has time to read each email that comes into their box. Many e-mails will simply be mass deleted. Even credit based safelists have suffered from these problems.
How many people actually take the time to read your e-mails and view your site with any real intention of buying? It is important to remember that members of these safelists are trying to sell you their product. THey are not interested in buying from you. Even credit based based systems cannot gurantee sales. So, with all of this in mind, is it safe to assume you won't make any money from them? If you do make any money here, it won't be as much as other proven methods of promotions.
Ironically these types of scams will continue to grow and multiply. Why? They promote their hype and people believe it and join them. They then refer still others who also believe the hype. They may even make some money on commissions that may, or may not, be offered. The only real winners are the list owners themselves who can offer their members additional credits to their members or upgraded memberships.
In reality, the only responsive safelist an Internet Marketer can have is the one he or she generates thru legitmate means. For example starting a newsletter or through the use of lead generating squeeze pages. Even here it is alsways important to give your audience something of real value which can come in the form of a free gift or lessons on some subject. It is always wise to allow for members to opt out when they choose to and conform to the Can-Spam laws.