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How to "Woo" Email Subscribers
http://cdemails.com/articles/3129/1/How-to-Woo-Email-Subscribers/Page1.html
iMedia Connection
iMedia Connection is published by iMedia Communications, Inc., a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of dmg world media. 
By iMedia Connection
Published on 07/2/2008
 

The real trick to a successful email campaign is treating your subscribers like you're dating and, ultimately, marrying them. Spencer Kollas of Strongmail Systems explains what it takes to seal the email deal.