iMedia Connection is published by iMedia Communications, Inc., a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of dmg world media.
By iMedia Connection
Published on 07/2/2008
The real trick to a successful email campaign is treating your subscribers like you're dating and, ultimately, marrying them. Spencer Kollas of Strongmail Systems explains what it takes to seal the email deal.