Finding Success with Targeted Email Campaigns: How to reap the benefits of targeted emails with minimal effort
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Constant Contact
Constant Contact®, Inc. helps small businesses, associations, and nonprofits connect with their customers, clients, and members. Launched in 1998, Constant Contact champions the needs of small organizations and provides them with an easy and affordable way to build successful, lasting customer relationships. By Constant Contact
Published on 08/11/2008
You know the challenge you have as an email marketer: to make your emails as relevant as possible to those receiving them. The first step is to segment your list into groups. The next step is to create relevant email campaigns for each targeted segment. This approach to email marketing allows you to focus on the specific needs or interests of each group.