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Put Your Welcome Message to Work with the Welcome Message Checklist
EEC Blog
The Email Experience Council's blog is a forum for the email marketing industry's leading voices.  
By EEC Blog
Published on 08/13/2008

When people invite you into their home or office, you know whether you feel welcomed even if it’s tough to pinpoint exactly why. Do your hosts reach out to you with a handshake or hug? Do their tones and expressions tell you they’re thrilled to see you? Several subtleties contribute to welcoming you into a new place—why should welcome emails be any different?