Silverpop is a leading provider of permission-based email marketing solutions, strategy and services.
By Silverpop Systems Inc.
Published on 08/19/2008
Sooner or later, you will send out an email message with an obvious mistake in it. It's embarrassing, but making the mistake is not the real problem. What is? Not correcting it or learning from it, thus possibly repeating it or not turning it into a positive.