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Opportunities Your Email Campaign is Missing
http://cdemails.com/articles/3670/1/Opportunities-Your-Email-Campaign-is-Missing/Page1.html
iMedia Connection
iMedia Connection is published by iMedia Communications, Inc., a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of dmg world media. 
By iMedia Connection
Published on 09/20/2008
 
It's not enough to simply slap a name on an email and call it personalized. Here's what you need to do to truly connect with and understand your customers.