How to Write Smart Email Marketing Campaigns
- By Jim Janowiak
- Published 09/23/2008
- Email Marketing Tips
It doesn't matter what you are marketing online; Sooner or later you will use an email campaign. Email marketing campaigns can be one of the best ways to get your message and offer to your customers. There are companies that use nothing but email campaigns to market there products and services.
It is a huge industry and you need to learn how to use it. Many email campaigns are very poorly done. You can't use anything that comes into your head and think your customers will read it. Everyone's busy and bombarded with email; most email is not even opened.
These tips will help you focus and organize your efforts to build effective emails THAT GET READ!
Take several days and study the emails you receive for an offer you were not expecting. Make notes about why the subject line caught your attention. Find at least 10 emails that you did a second take on and were curious about the content. Write them down and you will find they have something in common.
You will see that the subject lines are enticing and interesting, but are a blind offer. It will not tell you exactly what is in the email. It will have a benefit that interests you or a question in which you are interested. But you will have no idea what the exact benefit or content really is.
If you let the recipient know exactly what is in the email they will make an instant decision and assume they know what is inside. Then they will delete it.
When you are putting your email campaign together write out what your intention for the email really is. Most of the time, you will want the recipient to take some action. What is that action? Be specific. Define the specific action you want before you write the copy.
If you want them to click on a link you will tailor your copy from the beginning to get that click. You tailor your copy by getting to the point. Make your copy very tight and relevant to getting the click. Use this simple formula to lead prospects to your intention.
1.Who are you? Briefly let them know who you are.
2.What do you want? Tell them why you are talking to them.
3.Why should I care? Give them a major benefit.
4.What is in it for me? Let them know exactly how the benefit will help, solve, or prevent a problem.
5.What do I do now? With a strong call to action, tell them to click on the link. Don't be afraid to tell them exactly what to do.
We're just scratching the surface here. However, if you follow the steps above you can improve your email marketing response. Once you write several tight and to-the-point emails, this will become very easy for you. Your sales will go up.