3 Tips on E-mail Marketing for the Holidays and Beyond
http://cdemails.com/articles/3752/1/3-Tips-on-E-mail-Marketing-for-the-Holidays-and-Beyond-/Page1.html
eM+C Magazine
eM+C is a bi-monthly magazine, Web site and e-newsletter, dedicated to e-marketing and commerce.eM+C fills a void for marketers looking to capitalize on the latest and most effective online marketing strategies and tactics. Our aim is to offer extensive coverage of every facet of e-marketing and commerce, including search engine marketing and optimization; database marketing and analytics; direct response television; e-mail, video, viral and guerilla marketing; social networking; behavioral targeting; and Web analytics and optimization, among a host of other strategies.
The main goal of eM+C, like all Target Marketing Group publications, is to provide actionable, strategic information that you can use to reach more people and serve them better, to market more effectively, and to increase revenue -- all online.
By eM+C Magazine
Published on 10/2/2008
Under more pressure than usual to drive holiday sales this year, many marketers may be tempted to conduct one-off e-mail campaigns, peppering their audiences with promotions and offers without an underlying strategy for ongoing contact and follow-up. To do this properly, marketers need to take a step back to ensure they have a strategy for their holiday e-mail marketing campaigns, and then apply that level of strategic thinking to all of their campaigns, starting now and throughout the year. Here are three ways to help marketers do this.