Email Marketing - How to Entice Your Subscribers and Get Your Emails Read
- By Cheow Yu Yuan
- Published 02/27/2009
- Email Marketing Tips
Email marketing can be a very profitable way to make money. A lot of marketers are saying that money is in the list. Yes, money is in your list, but before you can make money from it, you need to get your emails delivered, opened and it must be written well enough to encourage click-through. If not, you will not make money from email marketing. Period.
In this article, let me share with you some tips to get your emails delivered and read:
In order to get pass the spam filters, you need to avoid spammy words. Some examples of spammy words are Free, Million Dollar, Discount, Sale, etc. Do not put these words in the subject and content of your email.
Next, you need to avoid putting links to sites that are blacklisted in your email. If a link in your email is to a blacklisted domain, it is highly possible that your email will not get pass the spam filter.
When you are writing the content for your email, avoid words like Free, Make Money, Million Dollars, etc. These words will trip the spam filters and prevent your emails will not get delivered. Therefore, it will be wise for you to use a spam checkers to go through your email message. Look at the spam score that it gives you. If the spam score is over 5, you should go back and edit the content again.
After you have got your email delivered to your subscribers, the next thing you need to work on is the open rate. One thing to note is that your subscribers are also receiving a lot of emails from other marketers every day. There is just too much noise out there. Therefore, you need to stand out from the crowd and make your subscribers notice you. The best way to make your email message stands out is with the subject.
The subject is an important factor that will determine whether your emails get open or not. So, you need to create a subject that is enticing and generates curiosity. Curiosity is a good way to get your message open.
You can definitely make money with email marketing. Email marketing is a very effective marketing tool when you are able to get your emails delivered and read. Once you have done that, work on your copywriting and entice your subscribers to take action on your offer.
Do not be discouraged if you achieve mediocre results with email marketing in the beginning. It takes time, skill and experience to be good at it. Persevere and make yourself a better email marketer, and you will reap the reward in the long term.