Subject Lines that Click: The 2-2-2 Principle
http://cdemails.com/articles/5040/1/Subject-Lines-that-Click-The-2-2-2-Principle-/Page1.html
Constant Contact
Constant Contact®, Inc. helps small businesses, associations, and nonprofits connect with their customers, clients, and members. Launched in 1998, Constant Contact champions the needs of small organizations and provides them with an easy and affordable way to build successful, lasting customer relationships. By Constant Contact
Published on 03/25/2009
This morning when you opened your email inbox, did you notice that some emails immediately jumped off the page at you, demanding your attention? Maybe there was a message from your boss, something from a coworker or a key customer that needed your assistance, or a newsletter from a store that you love.
Some emails get your immediate attention, while others are flagged for later or go relatively untouched. A compelling subject line can make all the difference.