Autoresponder Emails Will Jumpstart Your Marketing Campaign
- By Frank DeVito
- Published 03/26/2009
There are a number of tricks to help you send effective autoresponder emails. In generating leads and advertising your business at the same time, you should remember that sending out massive numbers of emails all at once is intimidating. Not only will you lose track of whom you have sent emails, but it will be harder to keep your list manageable. Don't send masses of bulk emails, but instead select a handful of individuals to whom you send your first batch. Keep the time you spend creating these emails to a minimum, as it is time consuming.
Avoid sending all emails out at the same time. Send them in batches, but spread them out over a certain period of time. Start by sending a small number of emails, and work your way up. To help customers get to know you, create an introductory email that lets people know what you and your services are about. Keep up with your message by sending emails regularly, possibly a few days apart, so people will begin to know when to expect to hear from you. And they will begin to enjoy your messages.
Squeeze pages will be helpful in marketing your service. Squeeze pages allow you to record peoples personal contact information, after they enter it into your site. When someone enters this information, they complete what is called a single opt. If you have ten subscribers to your list, every subscriber has heard from you by the time you send that final email. By spending more time on creating this email, you increase your chances of reaching people successfully and of getting their attention. Because of this, people will trust you and ask for your services more frequently.
Once you've established a list of subscribers and sent out your first mailing, be sure to continue sending follow up emails. People will become familiar with these emails and will know when to expect them. Increase the frequency of your mailings, as people get more familiar with you.
Don't drop out of the picture. Instead, keep your customers reminded of you by sending emails that keep them entertained. That way, they don't opt out and remove themselves from the list. Keep your presentation positive. Explain what you have to offer and how you can help them achieve their goals.
By using single opts on your site, your readers will be sent an email asking them to confirm their membership or subscription. People are quick to hit the delete key, so make sure you send at least seven emails to get their attention. It takes people about seven times to remember something, so you may want to send as many as ten emails. This way, they don't forget you.
People are not going to be excited by your email right away, and they may even delete it. What you need to do is make your message personal, so people read it. As a result, they may be more willing to accept your services.