Transactional Emails: Make Your First Impression Count

http://cdemails.com/articles/5262/1/Transactional-Emails-Make-Your-First-Impression-Count/Page1.html

MediaPost Communications

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By MediaPost Communications

Published on 04/23/2009

by Loren Mcdonald - Transactional messages are a golden opportunity to engage with customers: to introduce or extend the email relationship with customers or subscribers, to anticipate and answer questions or to cross-sell or up-sell products or services. Yet, many marketers don't take advantage of this easy and obvious benefit.