4 Deadly Email Marketing Mistakes that You Must Avoid
- By Cheow Yu Yuan
- Published 05/11/2009
- Email Marketing Tips
Are you using email marketing to stay in touch with your prospects and provide them with useful information? If you are not doing so, you are leaving a lot of money on the table. Email marketing is one of the most effective methods to build relationship and drive sales. It is easier to sell to someone that you know rather to a stranger. If you provide value to your list subscribers, they will be more receptive to take action on any offer that you present to them in the future.
A list is your asset because it allows you to drive traffic and sales on demand. With a click of a button, you can access to a group of targeted audience instantly. Although email marketing sounds simple, it is not. Many email marketers make mistakes that spoil relationship with their subscribers and destroy any chance of getting sales.
Now, let me share with you 4 deadly email marketing mistakes that you must avoid:
1. Sending emails too frequently to your subscribers. If you send emails too frequently to your subscribers, they will see you as a spammer. The frequency is really dependant on the type of list that you are collecting. For example, if your list delivers a daily forex course, it is perfectly fine to send an email daily. If people join your list for updates, then a weekly or bi-weekly email will be good.
2. Poor content. If every email is a sales pitch or promotion, you will not get results from email marketing. You must deliver some real value to your subscribers. Send them free gifts, industry information and updates. When you are writing the content of your email, remember that your readers do not care so much about you. What they want to know is what's in it for them. Your email should have more "you" than "I".
3. Poor subject line. Your email open rate is directly influenced by its subject line. If your subject line cannot capture your visitors' attention, they will not open it. When you are preparing an email campaign, always come up with at least 10 subject lines so that you can choose the best one for the campaign.
4. No call to action statements in emails. This is the most common mistakes made my many email marketers. If you want your readers to click on your link and visit your website, you must include call to action statements in your emails. Just putting a link in your email is not enough. You must tell your readers what to do next.
Hope that you don't make these 4 mistakes when it comes to email marketing. Start building your list now!