The Email Experience Council's blog is a forum for the email marketing industry's leading voices.
By EEC Blog
Published on 07/6/2009
Though growing your email database takes time and effort, when done correctly, it will house your most qualified and responsive leads. A well structured email database will enable you to boost sales with more targeted messages and offers, extend the lifecycle of any campaign and increase customer retention with regular and relevant communications. Consider the following techniques to acquire new leads and grow your email list with success...