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Writing Email Marketing Copy That Sells
http://cdemails.com/articles/5876/1/Writing-Email-Marketing-Copy-That-Sells/Page1.html
VerticalResponse Blog
VerticalResponse, Inc. is a leading provider of self-service email marketing, survey and direct mail services empowering small businesses and non profit organizations to create, manage and analyze their own direct marketing campaigns.  
By VerticalResponse Blog
Published on 06/19/2009
 
Writing your email marketing campaigns can make anyone want to pull their hair out, especially if you're trying to sell a product/service, or ask for a donation, either as part of your newsletter or the sole purpose of your email. You want to make sure you hit all of the highlights and make sure people SEE your offer.