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What 'Free' Means For Email Marketers
http://cdemails.com/articles/5988/1/What-Free-Means-For-Email-Marketers-/Page1.html
MediaPost Communications

Since 1996, http://Mediapost.com has been the largest and most influential media, marketing and advertising site on the net, providing news, blogs, directories to help our community of more than 100,000 members better plan and buy both traditional and online advertising.

 
By MediaPost Communications
Published on 07/22/2009
 
by Morgan Stewart - Despite the debates that have surfaced about the viability of Facebook, Twitter, and YouTube or the future of publishing, there is consensus about the digital age having ushered in an era where information and ideas are abundant. Regardless of whether these companies can develop sustainable business models, the fact remains that there is more free information available to consumers than at any prior point in history.

I dare not attempt an exhaustive list of the implications the information abundance era will have on email marketing, but here are a few of the things that I believe we are already seeing as a result.