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Great Design Doesn't Always Follow The Rules
MediaPost Communications

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By MediaPost Communications
Published on 07/29/2009
A solid, well-branded, flexible template is a must in today's email marketing world -- vital to recognition in the inbox, consistent rendering, and communicating an air of professionalism worthy of subscribers' trust. However, templates can also become mind-numbing to subscribers over time. If your emails look too much alike, subscribers may think you're sending a lot of the same kind of information over and over and start to tune you out.