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Great Design Doesn't Always Follow The Rules
http://cdemails.com/articles/6076/1/Great-Design-Doesnt-Always-Follow-The-Rules/Page1.html
MediaPost Communications

Since 1996, http://Mediapost.com has been the largest and most influential media, marketing and advertising site on the net, providing news, blogs, directories to help our community of more than 100,000 members better plan and buy both traditional and online advertising.

 
By MediaPost Communications
Published on 07/29/2009
 
A solid, well-branded, flexible template is a must in today's email marketing world -- vital to recognition in the inbox, consistent rendering, and communicating an air of professionalism worthy of subscribers' trust. However, templates can also become mind-numbing to subscribers over time. If your emails look too much alike, subscribers may think you're sending a lot of the same kind of information over and over and start to tune you out.