Templates make Email Marketing Simple
- By Calvin Woon
- Published 08/3/2009
- Email Marketing Tips
You may be turned off from the idea of using a template for your email marketing because you may have heard things about how templates resemble spam. This is not always true. You can actually get a lot of benefit from using templates. You just have to know how to use them correctly.
A template has a range of benefits. You will be setting up a formal and recognizable format for your emails. Your customers will appreciate this because when they receive an email from you they will know what to expect. They will recognize your emails right away, which can help prevent them from heading to the trash can.
A template also makes things easier for you. You will have less room for error and mistakes. You will be sure to include all the necessary sections and not forget to include important parts. This can be very helpful if you are often rushed when preparing your emails.
Allow Room for Change
Using a template can become problematic if you never make changes. Do not get stuck in the template format. Some days may call for a little deviation from the plan. You should allow yourself the ability to stray from the template on occasion.
Not only will this keep things from getting stale, but it also shows your customers that you are real and this is not just a form mailing. This can be important to keep people from thinking you are spamming. Too many similar emails and they lose interest or start to think it is an automated system that is spamming them.
Find the Right Template Design
You may have to look around for the right template. You want something that works with your business, your style of writing and will work for your customers. You may want to look at different templates. Try them out and see which one gets the best response.
If you want to be really upfront about it then send out various templates and ask customers to vote on the design they like the best. This is one way to ensure that you choose the template that is going to work the best and that customers will like.
Find the right template and it can serve you for a long time. Eventually you will want to make some change, but a good template can last you for quite a while with no need for a change. Just remember that you will need to add your personal touch to keep it from looking to much the same in every email.
When using a template you have to be careful all around. Templates can really save you time since you will have a very set formula to follow. However, you can not fall into a bad groove where every email you send starts to look the same. Be creative and use the template as a guide, not as a rule. When you do this you will find that the template helps you and does not end up hurting you.