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Short Or Long Copy In Newsletters: What's The Smart Choice?
http://cdemails.com/articles/6231/1/Short-Or-Long-Copy-In-Newsletters-Whats-The-Smart-Choice-/Page1.html
MediaPost Communications

Since 1996, http://Mediapost.com has been the largest and most influential media, marketing and advertising site on the net, providing news, blogs, directories to help our community of more than 100,000 members better plan and buy both traditional and online advertising.

 
By MediaPost Communications
Published on 08/10/2009
 
Recently I read a quote from an email expert who flatly stated, "the purpose of email is to get people to click on links." Really?

Certainly, promotional emails fall into the "drive 'em to the Web site" category because most sales are closed on the Web. But email newsletters can be of more than one kind -- ranging from snippets of copy with links leading back to the Web site right up to full articles in the email itself. So, which should you choose? Here are some guidelines.