The Email Experience Council's blog is a forum for the email marketing industry's leading voices.
By EEC Blog
Published on 08/16/2009
Not every email marketing best practice is an obvious one. In fact, in our experience at ClickMail Marketing, there are quite a few best practices that companies seem to look over or deliberately ignore. The result? The opposite of best practices, or what we kindly call “common email marketing mistakes” rather than worst practices.