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Does Your Email Have Personality? Inject It with Some!
http://cdemails.com/articles/6362/1/Does-Your-Email-Have-Personality-Inject-It-with-Some/Page1.html
VerticalResponse Blog
VerticalResponse, Inc. is a leading provider of self-service email marketing, survey and direct mail services empowering small businesses and non profit organizations to create, manage and analyze their own direct marketing campaigns.  
By VerticalResponse Blog
Published on 08/27/2009
 
There is so much clutter in the adsphere these days, sometimes it takes some ingenuity to get heard. You not only want people opening and reading your email marketing campaigns, you even want them to look forward to it. One way to do this is to give your email some personality.