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Are You Using These Preheader Text Up-and-Comers?
http://cdemails.com/articles/6783/1/Are-You-Using-These-Preheader-Text-Up-and-Comers/Page1.html
MediaPost Communications

Since 1996, http://Mediapost.com has been the largest and most influential media, marketing and advertising site on the net, providing news, blogs, directories to help our community of more than 100,000 members better plan and buy both traditional and online advertising.

 
By MediaPost Communications
Published on 10/3/2009
 
Preheader text is HTML text that appears before or sometimes within the header of an email. It's important and growing in popularity because of the prevalence of image blocking by email subscribers and the increasing use of image-unfriendly mobile devices to view email. Those two trends make preheader text vital as both a promotional and functional tactic.