Silverpop is a leading provider of permission-based email marketing solutions, strategy and services.
By Silverpop Systems Inc.
Published on 12/15/2009
Most messages sent by email marketers seek to entice recipients to click on a link, and increasing click rates is one of the most common goals of our Strategic engagements. There are many factors that can affect click rates, but in this article we'll focus on the links themselves and some tactics to employ--and avoid