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12 Tips for Using Cupid’s Arrow to Target Customers With Email
http://cdemails.com/articles/7704/1/12-Tips-for-Using-Cupids-Arrow-to-Target-Customers-With-Email/Page1.html
eM+C Magazine
eM+C is a bi-monthly magazine, Web site and e-newsletter, dedicated to e-marketing and commerce.

eM+C fills a void for marketers looking to capitalize on the latest and most effective online marketing strategies and tactics. Our aim is to offer extensive coverage of every facet of e-marketing and commerce, including search engine marketing and optimization; database marketing and analytics; direct response television; e-mail, video, viral and guerilla marketing; social networking; behavioral targeting; and Web analytics and optimization, among a host of other strategies.

The main goal of eM+C, like all Target Marketing Group publications, is to provide actionable, strategic information that you can use to reach more people and serve them better, to market more effectively, and to increase revenue -- all online.

 
By eM+C Magazine
Published on 01/31/2010
 

Valentine’s Day is rapidly approaching, and whether you personally view it as the most romantic day of the year, filled with love and hope, or an annual ordeal splashed with tacky red and pink décor, there’s no question it can have a positive effect on many small businesses.

One of the best ways to take advantage of this potential bump in profitability is through email marketing. Email is a very effective way to bring highly tailored messages to specific audiences. And since many people are prone to read into the gifts they receive from significant or semisignificant others, it gives you an opportunity to use Cupid’s arrow to target your customers and prospects in order to move them to action.