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Cathy Goodwin

Cathy Goodwin, Ph.D., wrote the 7 Best-Kept Secrets of Websites that Attract Clients, Increase Sales and Create a Community of Raving Fans. http://www.yourcontentstrategist.com/subscribe.html

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Online business owners often think Twitter is for children. It sounds so frivolous! In fact, some people get 30-90% of their revenue from Twitter-generated transactions. Here's how.

Social media (such as Twitter and Facebook) will help you gain massive visibility on the Internet. When you use social networking to grow your business, your tweets and posts become part of your marketing communications. Therefore you will see more powerful results when you view every post as an opportunity for copywriting.

You've probably learned the copywriting basics. You create bullets with features and benefits. But if website visitors click away without buying, it's time to ask, "Where's the beef?"

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