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Ingrid Cliff

Ingrid Cliff is a Freelance Copywriter, Business Development and Human Resources Consultant to Small and Medium Businesses. Ingrid has just published Instant HR Policies and Procedures for Small and Medium Businesses

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Top 10 Tips To Write Powerful Guarantees

Guarantees are a powerful way to reduce buyer resistance and boost sales. Here are 10 tips to help you write guarantees that will get results!

When writing for your business, injecting personality will win you more customers than stuffy prose. Learn how to put your personality into your small business copywriting

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