So, you’ve decided to do some email marketing. That’s great! Email is quickly becoming one of the most effective tools for generating interest and sales for your business. It provides a wonderful opportunity for your company to speak to an audience who is actually listening (they’ve opted-in to receive emails from you, essentially saying, please send me information!).

But, how do you create email communications that succeed?

For many consumers, there is little distinction between unwanted email and spam email. If you stretch the line in sending too many emails or to folks who don't recognize your email, the complaints roll in. This guide takes you through the issues and how to avoid generating spam complaints.