In order to truly give your program an extreme makeover, both marketing and creative need to work together. Here are a few tips on how both crews can work side by side to give emails an overhaul.

by Dave Lewis - Email marketing continues to be the most cost-effective strategy for building and maintaining relationships with customers. According to the Direct Marketing Association, email returned $45.06 for every dollar spent on it in 2008. ROI is undoubtedly an important consideration, but dialing up the frequency of emails may be the wrong way to go if your objective is to retain subscribers and optimize deliverability and effectiveness.

If you're starting a new email marketing program, or looking for an edge to take your email campaigns to the next level, consider these ideas from Ryan Buchanan for designing emails that get your compelling offer noticed. These tips and tricks will start you off right, and even help experienced email marketers amp-up existing campaigns, turning precise communication into profits and visibility.

Don't miss out on opportunities to connect with your customers. Here are 10 simple steps you can take to boost the value of each and every email.

It's not enough to simply slap a name on an email and call it personalized. Here's what you need to do to truly connect with and understand your customers.

Ignorant and offensive tactics continue to persist in the email marketing space. Learn what they are and why you should avoid them in this article by G. Simms Jenkins, founder and CEO of BrightWave Marketing.

Don't be tempted by gimmicks for boosting email deliveries. This article by David Wertheimer tells you what to do -- and what to avoid -- when reaching out to your customers.

The real trick to a successful email campaign is treating your subscribers like you're dating and, ultimately, marrying them. Spencer Kollas of Strongmail Systems explains what it takes to seal the email deal.