eM+C Magazine

eM+C is a bi-monthly magazine, Web site and e-newsletter, dedicated to e-marketing and commerce.

eM+C fills a void for marketers looking to capitalize on the latest and most effective online marketing strategies and tactics. Our aim is to offer extensive coverage of every facet of e-marketing and commerce, including search engine marketing and optimization; database marketing and analytics; direct response television; e-mail, video, viral and guerilla marketing; social networking; behavioral targeting; and Web analytics and optimization, among a host of other strategies.

The main goal of eM+C, like all Target Marketing Group publications, is to provide actionable, strategic information that you can use to reach more people and serve them better, to market more effectively, and to increase revenue -- all online.

Articles by this Author

12 Tips for Using Cupid’s Arrow to Target Customers With Email

By eM+C Magazine
Published 01/31/2010
Email Marketing Tips
Rating: Unrated

Valentine’s Day is rapidly approaching, and whether you personally view it as the most romantic day of the year, filled with love and hope, or an annual ordeal splashed with tacky red and pink décor, there’s no question it can have a positive effect on many small businesses.

One of the best ways to take advantage of this potential bump in profitability is through email marketing. Email is a very effective way to bring highly tailored messages to specific audiences. And since many people are prone to read into the gifts they receive from significant or semisignificant others, it gives you an opportunity to use Cupid’s arrow to target your customers and prospects in order to move them to action.

eView: How Video Will Transform Email Marketing

By eM+C Magazine
Published 07/29/2009
Email Marketing Tips
Rating: Unrated

The emergence of online video offers a unique opportunity for email marketers to connect more strongly with their audiences. While using the wrong kind of video in an email campaign will frustrate consumers, using the right kind can create a powerful brand experience.

5 Ways to Measure Social and E-mail Marketing Together

By eM+C Magazine
Published 07/21/2009
Social Media , Email Marketing Tips
Rating: Unrated

By Stephanie Miller - If a social marketing tactic can't be measured, does it still have value? The answer is, “Yes, in concept, but no in the harsh reality of today’s marketing budgets.” That’s why it’s smart to track your social marketing in the context of other online channels like e-mail, which can be easily measured and is already highly valued.

From the Trenches - E-mail to Twitter Magic

By eM+C Magazine
Published 06/30/2009
Social Media
Rating: Unrated

by Jeanniey Mullen - I have to admit, I used to be skeptical of Twitter. I also didn't see the integration between Twitter and Facebook with e-mail. But then I started to realize these channels could be very useful to extend the reach of my e-mail programs: We placed links to our e-mails on the social networking sites. And guess what? We saw a great lift in response.

eView: The Coming Liberalization of E-mail, and Innovations That Will Follow

By eM+C Magazine
Published 04/15/2009
Email Marketing Tips
Rating: Unrated

By Justin Khoo - For some time it felt as if e-mail had been left behind by the innovation bandwagon. While its online brethren like banners and search adopted new capabilities, e-mail seemed to remain stuck in the past.

3 Tips on E-mail Marketing for the Holidays and Beyond

By eM+C Magazine
Published 10/2/2008
Email Marketing Tips
Rating: Unrated

Under more pressure than usual to drive holiday sales this year, many marketers may be tempted to conduct one-off e-mail campaigns, peppering their audiences with promotions and offers without an underlying strategy for ongoing contact and follow-up. To do this properly, marketers need to take a step back to ensure they have a strategy for their holiday e-mail marketing campaigns, and then apply that level of strategic thinking to all of their campaigns, starting now and throughout the year. Here are three ways to help marketers do this.