Nothing strikes fear in the heart of an email marketer like the thought of a recipient hitting the spam button. All that time spent on creating content, sending and reviewing test messages, only to have someone completely reject the message as “Junk.” It truly is a cold, hard world.

Ignorant and offensive tactics continue to persist in the email marketing space. Learn what they are and why you should avoid them in this article by G. Simms Jenkins, founder and CEO of BrightWave Marketing.

For many consumers, there is little distinction between unwanted email and spam email. If you stretch the line in sending too many emails or to folks who don't recognize your email, the complaints roll in. This guide takes you through the issues and how to avoid generating spam complaints.

CAN-SPAM gives the government and private industry a legal framework to go after spammers in the United States, says Gregg Masters, Sophist senior security analyst.

Although the CAN-SPAM act was signed into law back in 2003, I still get email after email that does not comply with the regulations. The CAN-SPAM act criminalized SPAM for the first time and finally provided consumers a way to help stop the flood of useless messages in their inbox.

I was talking to a client recently about why he should add a Email Newsletter Opt-in form on his website so that he can capture email addresses. He said "but Sam I don't like spam".

Spam is a beast from the netherworld, and it is probably here to stay.

It does not matter whether you are running a small online business or a local eatery, your budget is limited and your challenge is to keep getting new customers for growth and turn your existing customers into repeat buyers for business sustainability You can use a variety of advertising options depending on your budget

When constructing your messages and building your subscriber list it is highly recommended that you do not engage in cold selling. This is considered spam.

Ok, so maybe you're not a Spam Artist after all, but it's possible your emails fall under a new (slightly less repulsive, but still not quite desirable) category - BACN.