CD Email Solutions

Email Best Practices


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    10 Must-Haves To Dress Up Your Email Marketing Campaigns

    Even the best of us take for granted the simple things you need to include in your email marketing campaigns we send out on a regular basis. So here is a list of things you must have that will help you grow your list, get more opens and clicks for your emails, and have a super successful campaign.

    Four Email Marketing Predictions for 2010

    As the end of the year nears, here are four predictions for 2010:

    Inactivation campaigns will become more important, thanks to ISPs giving weight to engagement metrics when determining whether to deliver to the inbox or junk folder or to block email. Marketers with 50% or more of their list inactive will have to start devising strategies to deal with reducing that level. It will start with each company defining what "inactive" is for them, then progress to segmentation tactics to message inactives differently, and possibly culminate with reactivation campaigns that give subscribers a chance to reaffirm their interest or be dropped from the list.

    It's Holiday Season. What If Your Emails Don't Care?

    If you thought inboxes were already cluttered, just wait until this year's holiday season ramps up to full speed. Retail business are struggling to recover, while at the same time cutting ad and direct mail spending, and focusing more resources on ROI-heavy programs like email. It's a perfect storm headed straight towards inboxes.

    Email Use Increasing, Despite What WSJ Says

    The Wall Street Journal is the latest to jump on the "email is dead" bandwagon. The article, "Why Email No Longer Rules... and what that means for the way we communicate," opens with the proclamation, "Email has had a good run as king of communications. But its reign is over."

    In actuality,
    Email's future is looking even brighter today than it was just three years ago. Here's why...

    How Do You Earn Recipient Trust?

    How do you get recipients to open your emails? Are they adding you to their ‘safe’ senders list? Andy Thorpe, one of Pure360's email experts, gives us a quick guide to using 'Trust Earning Text'.

    Are You Ready For The 18 Phases Of Christmas?

    If you haven't begun planning your holiday campaigns, then you're already behind. The first salvo of holiday email marketing has already been fired, with 8% of major online retailers having already mentioned the holidays in their email campaigns. As discussed in the recently released :Retail Email Guide to the Holiday Season," holiday messaging goes through 18 phases...

    The 12 Steps For Wayward Email Programs

    As an Email Insider regular, you've probably got a long list of things you "should" do, but simply can't accomplish. The reason may be resources, internal politics, or technical limitations. These hurdles can be incredibly frustrating. If this is you, consider the following, liberally modified from traditional 12-step programs, for reinvigorating your email program and taking it to the next level.

    9 Real World Common Email Marketing Mistakes to Avoid

    Not every email marketing best practice is an obvious one. In fact, in our experience at ClickMail Marketing, there are quite a few best practices that companies seem to look over or deliberately ignore. The result? The opposite of best practices, or what we kindly call “common email marketing mistakes” rather than worst practices.

    The Video Boom: Video Takes Over the Inbox

    The rumors are true -- developments in video are exploding into the world of email marketing. It feels like we've been waiting for ages to use video (and deliver it safely into inboxes), and the time is finally here!

    Great Design Doesn't Always Follow The Rules

    A solid, well-branded, flexible template is a must in today's email marketing world -- vital to recognition in the inbox, consistent rendering, and communicating an air of professionalism worthy of subscribers' trust. However, templates can also become mind-numbing to subscribers over time. If your emails look too much alike, subscribers may think you're sending a lot of the same kind of information over and over and start to tune you out.

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