There are many variables that affect email deliverability, but one that’s often overlooked is the email’s HTML code. Seemingly innocuous things can severely impact whether your email will get to the inbox or be seen as spam. In this light, we’ve assembled simple tips you can use to improve your email templates and increase deliverability.

A recent survey of more than 180 marketers from around Europe found that many don’t understand if their email is really making into the inbox or if it is being junked or lost in space. Email marketing firm Return Path shows that marketers have not been quite diligent in making good on the definition of delivered.

Are you managing email promotional campaigns without an SPF (Sender Policy Framework) record in place? If so, you could be losing thousands of emails to spam and bulk mail filters, diminishing your results and hurting your bottom line. But SPF is an easy, one-time fix that can give your message a potential VIP pass into your customers' inbox.

E-mail is the fastest and most inexpensive method of marketing, but it is often the most unreliable. One of the biggest concerns facing online business owners is how to get legitimate e-mail past the spam filters. The sad fact is that often over 30% of messages never reach recipients because they are interpreted as spam.

Just discovered that you've been spamming? Here's a list of 5 things you can do - right this minute - to get started on the road to improving your email situation. 

Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.