Pushing One-to-One Marketing Beyond Email
- By Marketing Profs
- Published 04/22/2009
- Social Media
by R. J. Talyor - You get it. Email needs to be relevant, timely, and personalized, and it has to arrive in the inbox—not the spam folder. When an email renders, it should load images perfectly, guide the eye through stunning, effective design that drives subscribers to convert—download, purchase, whatever. But effective one-to-one marketing is more than just email.